Retail Distribution

With an in-depth understanding of local, regional and international markets, Sharafiya Trading unearths breakthrough insights to script your brand’s success story. Our brand development division works as a complete marketing entity for our non-resident principals. Our team of marketing, sales and merchandising specialists is driven by a passion to outperform and set new higher benchmarks.

Brand Development

While we hold the rights to several prestigious brands, we also manage and develop a network of sub-distributors across multiple territories. We also work closely with the principals for line extensions and `category development based on specific local needs.

Each brand is assigned to a team headed by an accomplished brand manager with our top management taking a keen interest in the success of every individual brand. Our broad range of marketing services also includes devising brand strategies, package designing, organizing brand activations and sales promotions, executing above-the-line, below-the-line and online marketing campaigns, among others.

Sharafiya Infrastructure

Fleet: Our reach is powered by a large and well-maintained fleet,including vans for spot sales, trucks for delivery and cars to book orders. Our accomplished fleet management team closely monitors all movements to ensure prompt and continuous movement of goods.

Warehousing: Sharafiya Trading has purpose-built warehousing at strategic locations in Jeddah, Khamis Mushait. We offer palletized, shelved and bulk storage stacking solutions. They cover temperature requirements ranging from ambient to chilled to frozen.

Sharafiya Products

Situated at the crossroads of the East and the West, the GCC countries are home to a wide range of ethnicities and host tourists from every part of the world. This highly cosmopolitan mix of customers translates into the need for an extensive range of products of high quality to be readily available. With our rich heritage, strong and enduring supplier relationships, impeccable logistics and infrastructure, and acclaimed brand management, Sharafiya Trading in at the forefront of fulfilling the most demanding of such requirements. While we deliver food products for every taste preference and culinary requirement, our offerings also extend to a world-class selection of essential and luxury non-food products.